The TikTok factor: Jagmeet Singh woos Canada’s youth in the 2021 election campaign

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As soon as his press conference is over, Jagmeet Singh pulls out his phone, gathers the crowd for an Instagram video, and leads them in song, jumping and twirling in place while filming. The one-year leader of Canada’s left-wing New Democratic Party (NDP) seeks to embody a new way of doing politics. And by relying heavily on social media, he hopes to attract the young voters who once helped propel Prime Minister Justin Trudeau to office.