Fáilte Ireland’s new digital program will feature an initial investment of € 6 million for digitization across the tourism sector.
Digital transformation has accelerated for virtually every industry. Now the Irish tourism sector has received a cash injection to go digital.
Tourism Authority Minister Failte Ireland’s new Digital that Delivers program, which includes a large investment in specialized training and digitization of tourist attractions across the country, was unveiled by Tourism Minister Catherine Martin, TD.
Starting today (May 31), Fáilte Ireland seeks to partner with up to 500 attractions, activities and day trip providers in the program’s first year and a total of more than 1,350 overall visitor experiences.
The € 6 million investment will be used over the next five years to enable those offering experiences to Irish visitors to develop booking experiences, activate connected online booking systems, enhance websites and digital capabilities.
Martin welcomed the program and said it will bring a vital part of Ireland’s tourism industry online.
“Preparing the sector for the future by ensuring that our tourist attractions and activities take advantage of the potential of cutting-edge technology and are visible to the customer on their smartphone, tablet or computer, is a strategic priority and this is reflected in the investment of 6 million euros in this program. , “She said.
The digital footprint of tourism
After the first year of the program, Fáilte Ireland will also work with 2,000 hosting providers to create digital content that engages potential customers and supports the promotion of up to 2,500 free things to see and do.
Fáilte Ireland’s head of business development, Paul Mockler, said the program will be key to keeping Ireland a high-quality and competitive tourism destination.
“The fingerprint of a tourism business is one of the most powerful tools for attracting visitors to Ireland,” he said.
“We know from research that the digital presence and e-commerce capabilities of Ireland’s visitor attractions and activities need improvement if we are to deliver a world-class online experience for visitors as they seek vacations and search for things to see and do.” .