No to nightlife, yes to vaccines: can Thai Pattaya rebrand and reopen?



The city of Pattaya has been one of Thailand’s top tourist attractions for decades, but the Covid-19 pandemic has proven catastrophic for local businesses. Wellness entrepreneur Chairat Rattanopas puts it best: “We’ve hit rock bottom.” Mass vaccinations appear to be the only way forward for Thailand’s ailing tourism industry, which before the pandemic accounted for a fifth of Southeast Asia’s second-largest economy, probably more, if informal sector businesses like tuk-tuks and food stalls …