No need to introduce Amazon, the number 1 e-commerce site in the world. When we talk about Amazon, we first think about this huge marketplace that sells almost every conceivable product to individuals. Good news: Amazon does not limit itself to individuals. Indeed, since 2018, the American giant has launched Amazon Business, its B2B offer, in France. What is it really about? Why is it interesting for sellers and buyers? How to create an account? Is it paid? Is there a Prime subscription? All the answers to your questions about Amazon Business can be found in this article.
What is Amazon Business?
Amazon Business is simply Amazon’s sales platform for professionals. The goal for Amazon was to capitalize on all its experience in online sales and to put it to the benefit of professionals.
What is the difference between Amazon and Amazon Business?
The major difference is obviously the audience: Amazon sells to individuals while Amazon Business sells to professionals. But this is not the only difference. Indeed, as on many platforms that sell to professionals, you can take advantage of discounts when you buy in quantity, which is of course not possible as an individual.
Sellers will also be able to display prices without VAT, since we are on B2B. We will also find a quote system on Amazon Business, for special requests. You will also be able to take advantage of a dashboard designed for professionals in order to keep track of your sales and accounting.
Why use Amazon Business?
The 7 benefits of Amazon’s B2B platform for your business :
-Benefits for professionals who sell
-Professional audience on Amazon: you can take advantage of Amazon’s reputation and immense visibility, while selling to professionals.
-Possibility to sell services
-Automatic VAT invoicing
-Professional sales tracking interface